Each social media platform is completely different from the other. They all serve different purposes and have different kinds of audience bases. However, when it comes to LinkedIn, it stands out from the rest of the platforms in terms of bringing in quality leads for businesses. It’s not just a place where people can hire or find job opportunities.
You can showcase your talent, get involved in deep industry-related discussions, find opportunities for businesses, etc. It is also an excellent platform for B2B marketers to promote their brands and products and drive traffic.
But it is not an easy task. Time and hard work are the keys to making the most out of LinkedIn. For this, the use of LinkedIn automation becomes of utmost necessity. Automation ensures that you don’t have to spend any unnecessary time on activities that can be automated.
Getting the Best from the World’s Biggest Networking Site
LinkedIn has gathered a lot of attention since its inception as one of the most sought-after social media tools for professionals. With around 740 million members globally, LinkedIn is a place all career-oriented people want to be. It functions like an online directory where organizations and individuals can get to fetch leads without leaving their workspace.
While most individuals make use of this platform just for hiring and searching for jobs, there are plenty of other uses of LinkedIn as well:
Features of LinkedIn:
Staying in Touch:
People switch jobs and find new ones. The bond and friendship one might have formed in the former company will be hard to find again. To stay updated with each other, LinkedIn is the best platform.
The connections that one forms over a LinkedIn account are not just for networking purposes. They also help one out with any business problem that one is facing. You can always ask for help anytime in whatever sphere you want from the experts who are present over.
Another popular feature amongst businesses is lead generation on LinkedIn. It is an enormous platform where millions of people are members. This platform also lends its hand to marketing, making it one of the most reliable spaces. You can target potential clients and customers and reach out to as many people as possible.
But all these activities require time, a luxury for marketers or any other business person. With the help of Dripify LinkedIn automation tool, you can plan campaigns and generate quality leads without wasting unnecessary time on them.
Ways to Get the Best From LinkedIn
Here are a couple of ways to help you get the best out of LinkedIn:
Completing the Profile:
Regarding personal branding, nothing can be as powerful as your profile. Unless you set it up in private mode, anybody would be able to view it. Completing each detail in your profile will ensure that people not on the platform can search for you over search engines. The internal search algorithm of LinkedIn helps in finding the profiles that are ranked “complete” first. The complete profiles get 20 times more views than the incomplete ones. By just following this simple step, you can create a social network of healthy connections.
Connect with different LinkedIn users:
LinkedIn allows businesses and individuals to connect with people in the same profession. With this, you can stay up to date with all the key developments in your industry. In addition, there is no restriction on who you can connect with. For example, if you are a healthcare professional, you can send a connection to invite a finance or human resource executive without any hassle.
There is a list called My Network available on LinkedIn, which can be used to save connections. Then, after the person you have sent the connection request to adds, you can view their profile and check out with whom they are connected.
This further becomes a “second-degree” connection. You can connect with them too in the future. Gradually you will notice more networking opportunities arising.
Start The Conversation:
After your request gets accepted, it’s time that you start having fruitful conversations with them. The green dot right over the member’s profile picture means that the person is active/online. So you can start chatting with them whenever you will see the dot.
If you want a more human conversation with them, you can chat on your own. Those who have limited time can make use of LinkedIn automation. There are several tools available that will help you in giving out as many replies as you want.
Pro Tip: Keep the responses shorter, like (“Great, Thanks” or “What Time?”). This will ensure keep your chats quick and productive.
Receive Recommendations and Endorsements:
Recommendations play an essential role in increasing the visibility of one’s profile. How? Well, with the help of recommendations, it works like a personal testimonial.
Create a good relationship and bond with your connection to receive good recommendations and endorsements for your profiles. Then, you can return the favor by doing the same thing. Your profiles will start getting noticed by gaining around 10-15 recommendations.
Utilizing LinkedIn Groups:
LinkedIn groups are filled with informative news. Almost all the industry experts are sitting there to share their views and ideas. By joining some of these professional groups, you will be able to expand the horizons of your knowledge and learn something new every day. The search bar on your profile page is the best place to start finding new groups and people.
When you will become a group member, try to start a conversation with some of the participants. Ask them a question regarding the ongoing topics in your niche. LinkedIn Groups can be a valuable source of information, support, and ideas. So, make sure to make the best out of them.
Create Content Just for LinkedIn:
You can post simple text, images or share posts like any other social media platform over LinkedIn. But the whole game of posting content is to attract the right people and give them information. If you are not imparting people with some relevant knowledge and information, then there will be no outcome of your hard work.
You won’t be able to get in any good results. A few LinkedIn tips you should keep in mind while creating content for the platform:
- Make sure that it is a trending topic.
- Before finalizing the content, make sure to read it again and again.
- Put some poppy colors in the background of your images to keep the attention-grabbing.
- Make use of stickers and built-in filters to brighten up the videos.
- Add interesting captions to the video for people who want to watch it with sound off.
If the articles and videos you are posting are interesting and informational, then people will probably share them even further. This will increase your profile visibility by manifolds. Moreover, it is a great way of showcasing one’s talent and expertise in the field.
Pro Tip: Make sure to brush your writing skills before indulging in content creation. The tips above on how to use LinkedIn effectively will work only when your writing skills are good.
Finding New Opportunities:
LinkedIn has an advanced search feature that allows one to search with various categories like location, former companies, industry, location, schools, etc. This allows a recruiter to have more options to look for. In addition, one can build, manage their contacts and prioritize their list according to the type of candidate they are looking for.
You can use this feature to get in touch with people in the industry as you are. Learn new things from them and create bonds that will bring in some fruitful results.
Boost Organization’ Profile:
LinkedIn helps in increasing the visibility of your business, brand, and products. It makes sure that you are visible to the right audience. For generating leads, LinkedIn is known to be one of the essential platforms for businesses. This makes it even more crucial to create content and interact with people so that they know about your existence. In addition, you can search for your competitors to get a hold of your potential partners and new suppliers. Install a reliable Linkedin automation tool to make your search even better and faster.
Maintain Professional Etiquette:
If one has to pick a way to improve their reputation and visibility on LinkedIn, it would be by maintaining professional etiquette. Usually, people start posting rumors and gossip just to gain the public’s attention. This can tarnish one’s reputation on LinkedIn, which will be difficult to gain back. So make sure to be truthful, and show the real you.
These were some of the points on how to use LinkedIn effectively. Use these points to shine amongst your competitors and build a reputable profile. LinkedIn uses several uses apart from just finding a job and hiring new people.
Make sure to use it well and build connections that will help you in the future. LinkedIn is a platform that can be a game changer for your business. So, why wait? Get started with your LinkedIn journey today.