Unfortunately, long gone are the days when you could rely upon honesty boxes for customers to pay whilst you were otherwise engaged, and you would be more than happy to ask a passer-by to mind your store for you whilst you nipped out.
These days, the security of your retail store, or indeed any other business with a physical premises, is of paramount importance and without suitable security measures enforced, you leave your store wide open to costly issues.
So, with this in mind, here are four key ways to heighten your retail store security.
If you have not already invested in a discreet CCTV system for the inside of your store and a more prominent one for the outside of your shop, both at the front and the back of your property, then this needs to be an absolute priority.
Perhaps the most valuable piece of equipment you could possibly install is a CCTV system, both for the protection of your staff and customers and also to actively deter any potential shoplifters. A recent US consumer study found that retail crime levels are rising exponentially each and every year, so a CCTV system is now virtually a necessity.
- Invest in Innovative Technology
Even if you are someone, or indeed work for someone, who understandably likes to stick to a more traditional business role and the classic ways of running things, you simply cannot deny the effectiveness and truly impressive results innovative technology can provide.
One such fine example of this is to look into mosquito devices, which essentially work by emanating a high-pitched noise in and around the location of the transmitter, which has been proven, time and time again, to be incredibly effective in deterring teenagers and other potential troublemakers from both homes and businesses.
- Have Contingency Plans in Place
Preparation really is the best defense and as such, it is also strongly advisable to have in place a contingency plan, both in terms of handling large crowds, needing to encourage customers to come in and, most importantly, in the event of an emergency.
So important considerations when devising these various contingency plans include:
- A comprehensive communication plan
- Clearly marked emergency routes
- Evacuation procedures
- Crowd management
- Official engagement with the public
- Consider Your At-Risk Items
Another effective way of increasing the security and indeed, protecting your profits, is to identify the more at-risk items within your layout and make changes to the design of your store accordingly.
The most expensive items you sell should be placed on full view, even with your customers being able to view and touch them, but as near to your counter, where at least one of your staff members will presumably be situated almost constantly.
Another way to simultaneously ensure that your customers see everything that the store has to offer is to also place what you know to be the most popular items you sell near the counter too.